PROFESSIONAL SUMMARY
I am a numbers-driven researcher who can develop advertising strategies for digital campaigns across the social and digital marketing space. Whether I am developing a vision and story for a brand, doing market research through analytics or developing creative campaigns to pitch an idea through social branding; I firmly believe that every touchpoint of a brand should be an impactful experience for your audience.
Work History
The Dunham School 12/2020 to 05/2021
Substitute Teacher
Clean Creations 10/2020 to 04/2021
Email Marketing
- Created 3 emails per month (informative, newsletter, promotional)
- Maintained 16-19% or higher open rate
- Maintained 2% or higher click rate
- Provided useful and informative content that tied into our products and services
- Researched for content that followed marketing trends of the health and wellness industry
- Utilized imagery that enticed and drove customers to purchase
Louisiana Attorney General’s Office 07/2020 to 01/2021
Student Worker
- Editor of the Department of Justice journal.
- Developed content for LADOJ website
- Assisted with policy work
- Drafted legal pleadings
- Gained courtroom experience
LSU Tiger TV 08/2017 to 08/2019
Entertainment Reporter
- Broadcasted live entertainment programs
- Developed stories for entertainment segment of evening news casts
- Worked in the control room during morning news casts
FOX 8 New Orleans 06/2019 to 07/2019
Intern
- Observed the day-to-day operations of a fast-paced news environment.
- Gained field experience with news reporters and photographers.
- Observed story development and interview skills during developing stories.
- Observed the operation and production side of the news department.
- Observed the studio and control room crews during the morning and evening newscasts.
Pay Star 06/2018 to 08/2018
Intern
- Administered daily reports for administration.
- Catalogued new customer records into existing database
- Alleviated customer service issues pertaining to billing
- Streamlined data entry process
Education
Bachelor of Mass Communication: Journalism
Minor: Business
Louisiana State University, Baton Rouge, LA 08/2016 to 12/2020
Master of Strategic Communication & Marketing
Loyola University starting 08/2021
Campus Involvement
Phi Sigma Theta National Honors Society
Louisiana State University Greek life: Phi Mu